Think Like a Business Owner

Discover All of the “Conveniently Forgotten” Nitty Gritty Details You Need to Know to Create and Launch a Line of Niche eBooks That Will Fund Your Continued Success for Years!

This is a Sneak Peek of Tiffany Dow’s “Building an Ebook Empire”

Part IV of V

Some topics you choose may not be what you’re passionate about – but would you be willing to write about a topic you knew would bring in thousands of dollars because there’s a need for it?

Some marketers I know have a problem with this. They want to spend their time focused on something that interests them – but I’m a “show me the money” kind of girl. I’ll spend my free time focused on my passions – but during business hours, I’m focused on profit streams.

Plus, I feel like I’m doing the public a favor when I know I can create an informative product that they need to solve a problem. Many marketers just write eBooks on what they alone have an interest in.

They never check to see if there’s a demand for it. You can follow this trend, too – or you can learn how to find a market first, fill their needs, and reap the financial rewards.

Writing for an Online Audience

One reason I get hired to write for some big name ‘net marketers is because I know how to have a conversational tone. It wasn’t always like that. My first client told me I was too academic and said to write more like I did in our email exchanges.

So I did – and once I put excerpts of this kind of writing in my portfolio on Elance, my bids were chosen more than anyone else while I was a member. Your info product for the web has to be conversational, which in a nutshell means:

• Use contractions such as “what’s” instead of “what is”
• Break up your paragraphs into easily digestible chunks of information.
• Make your chapter headlines and subheads interesting and clear.

I’ve worked with other writers. I tried to outsource to people (oh how I tried), but the revision work I had to do was overwhelming, so then I just decided I could do it myself faster. The problem?

Most people write like they did for a college professor or a corporate boss. On average, consumers read at an 8th grade level. Have you been in an 8th grade classroom these days? You’d be appalled, trust me.

You have to dumb down information. Let me give you an example of what I’m talking about. This writer is a guy who is remarkably intelligent. I tried to give him a chapter of a book and even gave him the chapter I wrote beforehand to ensure continuity in the tone and voice. Here’s what he wrote for a paragraph:

“If you can just accept that fact and then find ways to explore and exploit those abilities, you’ll be well on the way to a more productive life. And this enhanced productivity and fulfillment will affect all areas of your life, not just your chosen career path.”

Huh?!? This goes way above the regular Joe’s ability to read and understand what he just wrote. It annoys me and I’m pretty proficient with the English language! It’s important that the reader find value (not confusion) in your product or else you’ll wake up to an inbox full of refund requests.

Here’s how the paragraph should have been written:

“Once you accept the fact that you’re a strong enough person, you can do anything you put your mind to! Working smarter will make you happy in your personal life, not just your job.”

See the difference? I’ve “dumbed it down” and made it shorter. In the bonus report that’s free with your purchase of Building an eBook Empire, you learn exactly how to write – without being a professional writer!

You don’t have to drone on and on with Information products. The less fluff and filler, the better. You’re not trying to achieve a certain page count…you’re trying to get everything across that needs to be said, period.

Speaking of page count – I can’t tell you the number of marketers who base their entire product on page count. In their minds, their page count determines the quality and price of the product. They’re wrong! I have no idea how long this will be when I’m done. My Squidoo eBook started out at 14 pages, and I sold 300 copies of that.

I have seen 400 page eBooks I could use as liner for my son’s hamster cage if I printed it out because they had absolutely no value whatsoever in them. Then again, I’ve seen 5-page special reports that taught me more in half an hour than I’d learned all year!

Quantity does not equal quality. Learn it and live it. I don’t sit down to write my eBooks with a page count in mind. I just write it, say what needs to be said, and it’s finished.

Note: This guide does not go into great detail about the “How to Write” aspect of product creation; However – I have created a special report that shows you in specific detail how to write an information product that Wows your audience from start to finish, so be sure to read your bonus!  Access the full eBook and Bonus report here!

Missed Part I, II, or III?  No problem, feel free to download this entire series for free here.

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Tagged as: building an ebook empire, cash cow, income opportunity, online audience, profit stream, tiffany dow