Discover All of the “Conveniently Forgotten” Nitty Gritty Details You Need to Know to Create and Launch a Line of Niche eBooks That Will Fund Your Continued Success for Years!
This is a Sneak Peek of Tiffany Dow’s “Building an Ebook Empire”
Part V of V
– a Real Life Case Study
When you create products for online consumers, make sure you follow a basic pattern for the way your information flows. These people are seeking some sort of solution. So first, you want to identify with their problem.
Show them you understand and discuss the repercussions of them not getting a solution or being informed. If they don’t follow your advice, what will happen to them? What won’t? Will they miss out on a lot of earning potential or time with their family?
Make sure you merge into a solution for your readers. Your information should be organized well in sub-topics and don’t be afraid to use bullet points like you would in a sales letter if you’re an experienced copywriter.
Your solution should not be an example of you on a soapbox, shouting out your opinions to the reader. It’s okay to have a unique slant, but make sure you can back up your information with solid facts and data to feed their desire for a solid solution.
Sum up your info product with a motivating ending that leaves the reader ready to put your system or ideas into practice. If they click out of your eBook and don’t do something with it to improve their lives, then chances are, they’ll be shooting you a request for a refund within the next couple of days.
Let’s take a look at an example of a highly profitable eBook formula I did for another client just to give you an idea of how it works.
I got his permission to use this because it was a timely eBook that had its surge (made him a lot of money in a short period of time) and then petered out (it is not an evergreen topic, but your formula will be the same nonetheless):
Title: Global Catastrophe: What Every Man, Woman, and Child Needs to Know to Survive the Next Bird Flu Pandemic
Sub-Title: Learn How to Protect Your Family, Deal With Chaos and Disaster, and Stay Afloat Financially in a Crippled Economy When the Fourth Pandemic Breaks Out!
You want to make sure you live up to your claims in the title of the eBook. So here’s what I covered, in order:
- Chapter 1: A Look at Previous Pandemics – What We’ve Learned from History Repeating Itself – Here I explained what Avian flu is, what the past pandemics have been like, and how this one could be worse than all the others – combined. I end with a current risk assessment for each country because the audience for this product is global.
- Chapter 2: Global Depression – What a Bird Flu Pandemic Would Mean to Your Immediate Community and Every Other Continent – In this chapter I discuss whether you might lose your job, how your finances on a personal level would be impacted, industries that would be crippled – but I give them a solution here, too – investing in or stocking gold.
- Chapter 3: Why Bird Flu Worries the World Health Organization – What You Don’t Know Could Put Your Life in Danger – This chapter explains the hard facts stated by WHO and other scientific organizations. It discusses how people get infected, how you can steer clear of germs, answers questions about food safety, and talks about what level of preparation you need to plan for based on your risk assessment.
- Chapter 4: Preparing for the Future – If You Don’t Plan Ahead, Prepare to Panic – A detailed chapter outlining what you might need to prepare for: no electricity, food and comfort, currency, and who you allow into your home (The snot-nosed kid down the street who wants to play ball but looks like he’s a walking germ machine might be an easy “no,” but what about letting your old Aunt Sally in after she’s traveled in a plane from Ohio full of infected people?) In each sub-heading, they get an answer on what to do if there’s no electricity, etc.
- Chapter 5: Treatments and Testing – Availability and Effectiveness of Medical Supplies Being Stockpiled to Offer You Protection – I start out with why technology is out of date and what method we need and are working on to produce vaccines. I discuss how there won’t be enough to go around and how greed plays a factor in production. I then talk about natural remedies and protection (herbs, etc) they can use to build immunity.
- Chapter 6: Minimizing Your Risk – Tools You Need to Survive Among an Infected Population – Since my client sells this stuff, I talk about the protective gear they need to order – face masks, gloves, etc. I tell them what to pack in their first aid kit and how long it should last. And I sum it up with a step-by-step system they need to do if they come in contact with an infected person.
- Chapter 7: When Chaos Reigns – How to Protect Your Home and Family When the Rules of Society Break Down – Discussed the past (LA riots, Katrina, etc.) and then talked about safety from fires, dangerous individuals, and ways to protect yourself, your family, and your home by communicating and keeping a low profile.
- Chapter 8: “You’re on Your Own” – Why You Can’t Rely on the Government to Help You – This chapter covers a US and UK preparedness plan but on every level – local, statewide, nationwide, and global. I also quickly go into other countries and give some shocking information, like which countries refuse to cull infected birds because of the money issue.
- Chapter 9: Experts Warn We Have No Time to Waste – Putting Your Plan Into Place in an Instant – This was a resource section showing readers where to buy their protective gear and medicinal arsenal. It ended with a sub-section on what to do the very moment it enters your street.
Notice in that last chapter where I mentioned that I referred readers to where they could buy products? Let’s say you write a wedding planning eBook. You can make a LOT of extra income just linking to resources that have affiliate programs.
For instance, you can sign up as an affiliate for Amazon (scroll to the bottom of the page and click on the link that says “Join Associates”) and earn a commission whenever anyone buys something. So if they bought a book you recommended on wedding cakes, you’d get a portion of the sale.
And it’s all hyperlinked within your eBook by using the “insert hyperlink” function in Word. By the way, it can be products and services, too – not just other books. You can link to a wedding dress on eBay or to the services of a wedding planner, for instance.
In the example above, I hyperlinked all sorts of stuff people could buy online – not just my client’s medical gloves and face masks, but also herbal supplies to increase immune system performance, fire safety supplies, generators and other items that he profited from just for linking to other sites. He got a commission every time a reader bought supplies!
I’d like to see a print book do THAT for you!
With Internet Marketing, it’s not about selling your solo copy of the eBook.
Here, you’ll be learning how to build an entire empire of products to sell to the same audience. And in the end, you’ll have one large river of profits streaming into your bank account with dozens of cash-based tributaries contributing to it.
Now that you know the difference between offline and online non-fiction information products, let’s move on to the actual marketing side of this kind of creation so that you can start staking claim to your niche!
Note: This guide does not go into great detail about the “How to Write” aspect of product creation; However – I have created a special report that shows you in specific detail how to write an information product that Wows your audience from start to finish, so be sure to read your bonus! Access the full eBook and Bonus report here!
Want to Read the Rest? Download Building an eBook Empire Today!
Missed Part I, II, III or IV? No problem, feel free to download this entire series for free here.
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