Discover All of the “Conveniently Forgotten” Nitty Gritty Details You Need to Know to Create and Launch a Line of Niche eBooks That Will Fund Your Continued Success for Years!
This is Part III of V – a Sneak Peek of Tiffany Dow’s “Building an Ebook Empire”
There are dozens of ways to earn a living online, but this guide will show you one way – the eBook creation and launch process. Non-fiction information products are big business on the ‘net.
When I go into Barnes and Noble, there are just as many non-fiction books as there are fiction novels lining the shelves. That audience will be your target on the ‘net. What sells?
Let me tell you some of the topics my clients have hired me to write and then I’ll show you how to capitalize on a niche subject of your own. One thing you’ll notice is that some are oddball and some are broad, repeated topics:
- Business Success Secrets
- Credit Repair & Identity Theft
- Bird Flu Survival Guide
- Naming Your Baby
- Lose Weight on the Sonoma Diet
- A Guide to Internet Marketing
- Blogging Your Way to Big Bucks
- Earthquake Survival Guide for the Middle East
Notice how some of them are trendy or time-based? When the Sonoma Diet was hot, people wanted knockoffs of it. When Blogging became popular in business, I got a big demand for that subject matter. When another earthquake devastated the Middle East, boom – and the same thing happened with Bird Flu after Oprah had a show on it.
Whatever’s in the news, people will buy. Your market may not be in America or the UK. It may be Singapore or Zimbabwe. There are a lot of English speaking consumers you can access on the ‘net who live in all four corners of the world. (And don’t forget about having your product translated into different languages for an even larger reach – and more profits)!
Other items on the list are evergreen topics, meaning they’re good all year, every year – they never go out of style. I get requests for those all through the year – credit repair and identity theft, baby naming, Internet Marketing, and general business success never go out of style, but the market already has a lot of those products, too.
If you have an unusual slant or updated idea for an evergreen topic, then you can still profit from it because there’s always an influx of new consumers having babies, dealing with credit issues, trying to succeed, and wanting to profit online.
You always want to be on the lookout for your own slant or original idea, but there’s also another way to get ideas for info products: ClickBank. When you go to the site and sign up for free, you can click on the “promote products” link.
Choose a category that interests you (don’t worry, you don’t have to be an expert in any area – the bonus will show how to research and write an original product).
Your categories are:
- Business to Business
- Marketing and Ads
- Health and Fitness
- Fun and Entertainment
- Home and Family
- Sports and Recreation
- Computing and Internet
- Society and Culture
- Money and Employment
When you go to one of the categories, you can get even more detailed until you find a product that piques your curiosity or is in line with something you’d like to write about.
If you see a product that’s successful, don’t copy their idea – that’s not where the money is. You just need to know consumers are interested in that overall subject matter. Then develop your own unique slant associated with that topic.
For instance, let’s visit ClickBank right now and check the marketplace to see if there are any products on PLR – Private Label Rights. Here are the results I get:
This is just a portion of the screen, but I see that there are only ten products on PLR right now as opposed to ten pages of results. It tells me there’s a market for PLR products, and there’s definitely room for competitors, so I can add that idea to my list of possibilities.
But what if the idea I have, such as “Making Money on eBay” shows me a saturated marketplace? You still have options. Some people will tell you to stay away from that market completely because there’s too much competition.
To me, this is a global marketplace with unlimited potential – squeeze on in and stake your claim! All you have to do to be competitive is deliver a slant no one else did, or do it better than the rest of the guys!
Just because there are a dozen products on eBay marketing doesn’t mean even a single one is worth the money. Trust me, there’s a lot of crap out there. As long as you create a valuable, no-fluff/no-filler eBook, you can dominate the thunder in any niche.
Another reason to go ahead with your idea is that when I need information on something, I buy multiple products. Don’t you? If you want to know all about Spain before your upcoming trip, you might buy three books on it, not just one.
You might buy one on the best restaurants, another on history, one on language – all different slants. So make your eBook one of the ones your audience invests in.
Sneaky Guru Tactic: Marketers live by the motto “All’s fair in Internet marketing.” I used to laugh when one guru would find out I was ghostwriting for another and try to get me to spill the beans about what their niche was. I never snitched, but it told me a lot about how hungry they are to spy on competitors and copy their success.
Want to know how else they spy on each other? They troll freelance sites like Elance and Rentacoder and view project titles to steal ideas. If a guru sees a project titled, “50-page eBook on Potty Training,” he knows another marketer’s making bank in that niche.
Note: This guide does not go into great detail about the “How to Write” aspect of product creation; However – I have created a special report that shows you in specific detail how to write an information product that Wows your audience from start to finish, so be sure to read your bonus! Access the full eBook and Bonus report here!
Don’t want to wait on Part IV & V? No problem, feel free to download this 5 part series for free here.
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