Do I Need a Web Designer?
When business owners decide to take business online, the question always comes up, “Do I need a web designer or can I build my own website?”
Both options are very viable, but you need to decide what’s best for you and your business.
Here’s some things to consider:
If you hire a web designer, you don’t have to worry about learning how to build a website – which is a relief to many people. This means you can concentrate on the more important tasks of your business.
However, do realize that building a website is not as technical as it has been in the past. There are plenty of web-building options that are basic point-and-click technology. If you work with a designer, you will be subject to that designer’s schedule. Designers have other clients to manage and they need to prioritize any updates or changes you need to make to your website. This can be a drawback because the Internet is an amazing marketing medium where it’s easy to quick changes and test out new marketing ideas at minimal cost. When your business needs to wait for a designer to make changes, you may fall behind in your development.
Still, if you build your own website, there may be a time where you need to turn to a designer or a programmer if you need special features on your website. Of course, you can learn how to do all these things if you’re so inclined, but it can be a time-consuming and sometimes complicated task. This means if you need a message board, shopping cart or other special function, you may need to turn to a designer or a programmer for that task.
Overall, if you want to save money and have more control over your web presence, you will want to have a hand in your own web development. You might choose to use a site builder that offers many of the features you are looking for (ex. shopping cart, mailing lists, etc.) and uses the point-and-click technology mentioned earlier. That way, it’s easy for you to create an online presence without a huge learning curve and you still have time to focus on the more important aspects of business.
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How To Design Your Own Website
Whether it’s for business or personal use, it seems like everyone has a web page these days. That may be because it’s become so affordable and easy to put a web page together. Web page building is no longer for the “tech geeks”. Once upon a time, you had to learn HTML (hyper-text markup language) to build a web page but today you have so many options to create your own website that don’t require you to learn complicated coding. You can use a WYSIWG (What You See Is What You Get) editor like Microsoft’s FrontPage. This software allows you to write your web page as you would any other document and you can drag and drop images easily. It takes a bit of practice to make things look the way you’d like, but you can also purchase templates to create a professional look and feel.
So, now we know that you don’t have to be a technological genius to build a web page — what else do you need to create your web presence?
Domain: This is the name of your website. You will need to purchase a name that will represent your company or personal web presence. For example: ebay.com is Ebay’s domain name.
Web Host: You will also need to find a company that will store your various files on the Internet. This is called a web host. You usually pay them monthly for their service.
Your Next Steps to Building Your Web Page:
WYSIWG software can cost hundreds of dollars and allows you to build web pages that provide basic information to your visitors. If you are looking to have more interactivity and features to your web page like: message board, shopping cart (allows you to securely sell products on your site), mailing list, coupons and other options, you may want to look at a more comprehensive web building service, like the easy site builder. This service allows you to create feature-rich and professional looking web pages in a matter of minutes. There is a 10-day free trial to help you ensure it’s the right web-building tool for you.
All in all, building a website isn’t as complicated as you may have thought previously. All it takes is some point-and-click web building software, a domain name and a web host and viola, you have built your own website.



