Aweber

Putting The “Service” Back In “Customer Service”
By Sean Cohen

Risk Free 30 Day Trial

The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?

Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you’re not face-to-face with your customers, you still leave a lasting impression. Do you come across as caring and competent, or menacing and mechanical?

Offering stand-out service on the Internet isn’t as hard as it is rare. Take these simple steps towards old-style service in the digital age:

    Give Each Customer a Personal Response
    Be Clear, But Sincere
    Offer Live Customer Support
    Make Sure Your Support Reps Have All the Answers

Give Each Customer a Personal Response

    When a customer sits down to e-mail your company, it’s because he needs help. He chooses e-mail because it’s quick, but his request still warrants a satisfying and personal response!Companies eager to save time and money often take automation too far in their customer support. Each customer has a unique question, and deserves a unique answer. Even if you save time by copying and pasting stock replies, change the opening and closing to make the message sound less robotic.

Be Clear, But Sincere

    When responding to customers’ e-mail, be sincere and to the point. Before sending a message, try turning the tables. Ask yourself, “Would this answer satisfy me if I were the customer?”Take that extra moment to give your customer the help he deserves. It might mean the difference between a satisfied customer and a credit card chargeback!

Offer Live Customer Support

    E-mail has become an acceptable form of communication. But, live customer support is still necessary. The plethora of information available online can be overwhelming to customers, especially those new to the Internet!Single your company out from the crowd by providing customers with a real person to talk to. Live phone support is an invaluable way to foster trust. When your customer has reached the end of his Internet rope, and just needs help, your toll free number is the answer he’s looking for.

Make Sure Your Support Reps Have All The Answers

    The presence of phone support will do no good if your staff doesn’t know your product! Customer support reps should be warm and friendly, and willing to help with any aspect of your product.What a good feeling it is to talk to someone who feels confident in his product. It’s even better if he’s knowledgeable enough to solve your problem without transferring you all around the company!

Provide Stand-Out Service; Gain Lifelong Customers

    Too many e-businesses skimp on customer service, hiding behind web sites and message boards. Customer support is an integral part of every company, even those operating solely online. Be one of the few to offer stellar service, and gain customers for life!

Customer Service is becoming a lost art, but Sean Cohen wants to make sure that never happens at AWeber Communications! Find out what service is meant to be.  Risk Free 30 Day Trial

21 Strategies for Email Marketing

21 Strategies for Email Marketing21 Strategies for more RESPONSE from your Email Marketing, is designed to help you get more results with your email marketing & you don’t need a huge list to do it.
We’ve all been told the money is in the list, but for many of us…getting that continuous pay day can be a real challenge. You may have a fear of selling, aren’t sure exactly what to offer your readers or struggle with gaining a faithful audience of subscribers.

In this practical, no-nonsense guide you’ll find out:

  • Why the phrase the “Money is in the list,” is only part of the truth.
  • You’ll discover why getting the money out of the list isn’t as hard as it might sound.
  • How to passively (i.e. without much work!) build a highly-targeted list of subscribers.
  • Why you’re probably already working TOO HARD on your email marketing.
  • How to train your list to love it when you sell them stuff and they’ll expect it too…REALLY!
  • How to find out exactly what your readers want.
  • How to get your readers to open more of your emails.

….and a bunch more.

It’s your guide to selling more to your list without feeling like a used car salesman at the same time.

At only 12 pages, this guide is a quick read and PACKED with specific plans for you to act on.

 

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