Email Marketing

How Often Will You Publish?

January 9, 2012

(Considerations for Determining Publication Frequency.) Ask any expert how often you publish and you’ll get a different answer. Some say you should publish several times a week. Others say once a month is more appropriate. These are two very different recommendations. So which is right? How often should you publish? Here are a few considerations [...]

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How to Define the Purpose of Your Ezine. (And Why It’s Important)

January 7, 2012

Yesterday I talked about the five reasons why it makes great business sense to start your own ezine.  Today I’ll share with you how to define the purpose of it and why it’s important. Okay, so you have an ezine or you’re putting together an ezine marketing strategy. Great! Wait…. You might be missing something. [...]

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Learn How to Market With Your Own Ezine

January 5, 2012

Whether you’re in business or setting up a family page for current announcements, there’s a possibility you have heard people talk about autoresponder communications and it caused you to wonder, “What is an email autoresponder and how do they work?” Autoresponders are good for personal as well as business owners who have online or offline [...]

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Stumbling With Your Product Launch?

July 26, 2008

Yes, been there and done that drama!  On top of the fact, my budget doesn’t allow for products that cost a fortune just to learn how to launch a product or service.  Quite frankly, most small businesses don’t have the funds to invest in these products because if they did, they would. You might be [...]

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Who’s Reading YOUR Message?

June 7, 2008

Writing compelling content can sometimes be a challenge.  Trying to decide what works best for your readers by gaining their attention isn’t always easy!  But there’s ALWAYS a solution For example, if you use an autoresponder, tracking system or blog to gauge who’s reading your messages, what would you say your click through ratio is?  [...]

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