What’s Your Call to Action?

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A Call to Action is “Words in your marketing message that entice recipients to do something.”

Call to ActionMarketing messages are created for a response, wouldn’t you agree?  I’ve noticed that sometimes when I write messages, I’m so excited about the information I’m about to pass along, that I forget the ‘call to action.’

My cyberspace friend, Shirley George Frazier of Solo Business Marketing, sent out a message today that really made me put on my thinking cap.  The title of that message is How to Add an Automated Message with Every Mailing.  What message is at the bottom of every message you send out, whether it’s emails, flyers, autoresponders or advertising?

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July 14, 2008 | Filed Under A-Ha Moments | Leave a Comment 

A Career in Business?

My awesome friend and dynamic radio host and radio coach, Raven Blair-Davis of WomenPower-Radio is launching her new LIVE radio show, “Careers From the Kitchen Table” on March 5, 2008.

When Raven first told me about the show, I thought, “hmm, I never associated the word “career” as a business, i.e, entrepreneur.”  Have you?

I looked up the definition of career and here’s how dictionary.com defines it:

  1. an occupation or profession, esp. one requiring special training, followed as one’s lifework
  2. a person’s progress or general course of action through life or through a phase of life, as in some profession or undertaking: His career as a soldier ended with the armistice. 
This is a preview of A Career in Business?. Read the full post (352 words, 1 image, estimated 1:24 mins reading time)

February 23, 2008 | Filed Under A-Ha Moments | Leave a Comment