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Do you understand what relationship marketing is? It’s more than just trying to develop repeat customers and bringing in more money. It is about the way you actually treat your customers.

  • Do you view your customers like the real people they truly are?
  • Or do you just consider them to be a sales statistic?

relationship-marketing2The worst mistake any business owner can make is to look at their customers as an item in their accounts ledger. If you do this, you will never be able to form good customer relations with them.

Instead you need to change your mindset and start treating your customers like real people. Think about how you would like to be treated by your favorite business, and then take steps to put this into action in your company.

An easy way to start relationship marketing is by thanking and appreciating your customers. This involves more than just a quick hand shake and saying “thanks”. It means working on learning more about your customers, and then looking for ways to provide them with their needs. What it all boils down to is showing them that you care, isn’t this true of any relationship?

Any customer is looking for you to provide them with value and some form of benefit. Why should they purchase from you and what do they get in return if they do? [click to continue…]

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m4s0n501

relationship-marketingDid you know that not all companies take the time to work on relationship marketing? There are three main reasons for this which include not having the funds to run a campaign, not having a good plan in place and being limited due to technology.

Let’s take a look at each one in a little more depth:

Lack of Funds
If you currently don’t have the funds to run an all-out relationship marketing campaign, think smaller. Try looking at what you can afford to do. Can you increase your email marketing by mailing out more frequently? Could you run smaller campaigns instead?

Having No Plan in Place

[click to continue…]

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by Marcia Yudkin

So you’re an introvert and tired of pretending to be Chatty Cathy or Talkative Tim. You can reach business success by being yourself if you follow these crucial marketing steps.

IntrovertFirst, question “marketing musts” you’ve been told about. When people say you must do such and such to stay in business that you hate to do, don’t accept it. There are almost always alternatives. You can outsource many marketing activities – cold calls, followup with clients who haven’t yet made a decision, even social media networking. One copywriter I know realizes he’s very bad at negotiating about money, so when he’s talking with a new client, he’ll discuss with them what they want him to do, and when it’s time to talk money, he hands off the call to his assistant.

Second, identify your sources of stress. What are your top energy drains and what, on the other hand, gives you energy? Again, there are almost always creative, unconventional alternatives. For example, if it drains you to take spur-of-the-moment calls from just-got-another-idea clients, outlaw them. Accept only calls that have been scheduled by email. If you’re an introvert, you’re probably fine with being unconventional. Figure out ways you can reduce the sources of strain in your work life and increase the situations that make you feel happy, alive and energized. [click to continue…]

Please feel free to subscribe to my newsletter below and I'll talk to you about business strategies that I recommend and results I've experienced myself that you might not see here on the blog -- when you do the work, you'll see results.
Don't miss your goodies!