I read something really interesting today by my friend Justin Popovic. If you don't know Justin, let me just say, you're missing out on knowing a really awesome guy and phenomenal business man and co-founder of Tools for Motivation. I always read his emails or should I say, newsletters? Either way, whatever I see with his name on it, I read it. Today he mentioned something that I shared a few years ago to some of my business associates and they thought I was "out of business savvy" for thinking this way. Here's what Justin said:
What would be the most amazing success story for your book? Would it be seeing your title on the "New York Times" bestseller list? Oprah clutching your hand as she proclaims that your book is her new favorite ever? (EVER!) An inbox full of messages from readers telling you that your book changed their lives?
Whatever your vision of success, you won't achieve it if you don't let your target audience know your book is available and ready to entertain, educate, intrigue, or inform. It's up to you to get the word out about your book. And because many of you are writers, not promoters, that's a rather intimidating thought, isn't it?
I know somebody who can help with that intimidation.
Periscope lets users broadcast LIVE, for free, with nothing more than a smartphone… and its direct integration with Twitter has made it the fastest growing video platform ever.
It's completely changing the way people engage with video online, something that is absolutely critical for your business.
That's why when a client of mine asked me, "I see you're on Periscope but where are your videos?" I knew it was time to get moving.
Use Periscope to: