I sincerely believe that “you don’t know what you don’t know.” The reason why is because “ignorance comes from not asking questions.”
When I was much younger, I was a very quiet and shy person. I never asked a lot of questions because I thought it would irritate people OR that people would think I was dumb. But what I found out over the years, is that I cheated myself out of wisdom. The wisdom to know the simplest things simply because I was unwilling to step out of my comfort zone.
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Of course the older I got the more I understood the importance of asking questions — regardless of what a person will think about it. So, yesterday I sent out a request to answer a survey I copied from Tony Shepherd.
I am SO pleased at the responses I’m getting because you’re telling me exactly what area you lack in when it comes to building an online business — otherwise, what’s the point? I could send out blog post after blog post, newsletter after newsletter BUT if it doesn’t appeal to you, why would you want to remain on my list? On top of the fact, why would I want a list of 1000′s of people who never respond? Talking about a waste of time!
Here’s just a quick snap shot of one of the responses:
The process by which the internet works is actually quite simple: Organic Web Traffic
One thing you might notice, and it’s important, is the use of keywords for both searching and organization. While it may seem that the internet is in chaos when it comes to organization, the truth is, this keyword system works quite well. And as the internet grows and changes, keyword searches and indexing will grow and change too.
What Does This Mean To You As A Business Owner?
As a business owner, you know that in order to generate traffic to your website you need to have a presence on the search engines. Now you can pay for this traffic by participating in search engine advertising programs like Google’s AdSense. However, most businesses find good success with organic search results – by using keywords to drive very specific and qualified traffic.
This report is designed to help you manage the keyword process so you can find those nuggets, those golden keywords, that will drive traffic to your website and ultimately increase your profits.
Listen as I explain more in this short 4 minute video:
(Considerations for Determining Publication Frequency.)
Ask any expert how often you publish and you’ll get a different answer. Some say you should publish several times a week. Others say once a month is more appropriate. These are two very different recommendations. So which is right?
How often should you publish? Here are a few considerations to evaluate before you decide your publication schedule. If you’re like me, you’ll publish when you have good content to share. I don’t publish just for the sake of publishing information.
How much time do you have? Do you have time to publish a newsletter several times a week? If so, then this frequency may be okay. However, it’s very important to remember that consistency is key. If your subscribers expect a daily newsletter then you will have to maintain that and deliver what they expect. Be careful when you say when you’re going to submit newsletters, because if you say weekly, you’d better do weekly.
What will your newsletter contain? Some newsletters are simply recaps of the week and include links to the content on their site or blog. Other newsletters contain new content written by you or by a ghostwriter or guest contributor.
What will your prospects respond to? It’s easy to overwhelm and numb your subscribers with too much communication. Take care to commit to a publishing schedule that makes sense for your audience.
What’s the purpose for your ezine? For example, if your purpose is to send a daily motivation then it makes sense to send a daily ezine. If your purpose is to recap the industry news each week then weekly makes sense.
Remember that while it’s generally a good idea to stick to your publishing schedule and not miss a delivery date you can also add the occasional message to your audience. For example, if you’re launching a new product or service you may want to consider adding a unique broadcast message announcing that launch.
Ezines are incredibly powerful marketing tools. Use them strategically and you may find it’s the best business decision you’ve ever made.
Once you have a purpose for your ezine then you can begin planning the content, format and publishing schedule.
Yesterday I talked about the five reasons why it makes great business sense to start your own ezine. Today I’ll share with you how to define the purpose of it and why it’s important. Okay, so you have an ezine or you’re putting together an ezine marketing strategy. Great! Wait…. You might be missing something. [...]
Whether you’re in business or setting up a family page for current announcements, there’s a possibility you have heard people talk about autoresponder communications and it caused you to wonder, “What is an email autoresponder and how do they work?” Autoresponders are good for personal as well as business owners who have online or offline [...]
