You’ve set up your list through a reputable autoresponder system, you’re ready to go but… your list is empty! Now, your goal is to fill it – but not with just anybody. You want communication with a ton of responsive, interested people in your particular niche market right?
They’re out there, searching on Google, looking for solutions to their problems – but when they land on your site, understand this…
they don’t know you!
As a marketer, you might not see any big deal in the volume of emails you get each day – spam or not. But the average person probably doesn’t like it nor do they feel like they have time to look at each and every email that comes in. And if they receive too much spam… look out, they might head to the FBI’s “virtual” office.
Therefore you have to understand their way of thinking and visualize where they’re coming from so that you can overcome their inherent objection to handing over their name and email address so that you can invade their personal space online.
If you’re not well-known in your niche, then it probably won’t be enticing enough for you to just say, “Sign up for updates.”
You haven’t proven yourself yet!
The first time you email them that welcome email – it should have a download link or first freebie of some sort in it. Remember first impressions are lasting!
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