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by Marcia Yudkin

So you’re an introvert and tired of pretending to be Chatty Cathy or Talkative Tim. You can reach business success by being yourself if you follow these crucial marketing steps.

IntrovertFirst, question “marketing musts” you’ve been told about. When people say you must do such and such to stay in business that you hate to do, don’t accept it. There are almost always alternatives. You can outsource many marketing activities – cold calls, followup with clients who haven’t yet made a decision, even social media networking. One copywriter I know realizes he’s very bad at negotiating about money, so when he’s talking with a new client, he’ll discuss with them what they want him to do, and when it’s time to talk money, he hands off the call to his assistant.

Second, identify your sources of stress. What are your top energy drains and what, on the other hand, gives you energy? Again, there are almost always creative, unconventional alternatives. For example, if it drains you to take spur-of-the-moment calls from just-got-another-idea clients, outlaw them. Accept only calls that have been scheduled by email. If you’re an introvert, you’re probably fine with being unconventional. Figure out ways you can reduce the sources of strain in your work life and increase the situations that make you feel happy, alive and energized. [click to continue…]

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listbuildingYou’ve set up your list through a reputable autoresponder system, you’re ready to go but… your list is empty!  Now, your goal is to fill it – but not with just anybody. You want communication with a ton of responsive, interested people in your particular niche market right?

They’re out there, searching on Google, looking for solutions to their problems – but when they land on your site, understand this…

they don’t know you!

As a marketer, you might not see any big deal in the volume of emails you get each day – spam or not. But the average person probably doesn’t like it nor do they feel like they have time to look at each and every email that comes in.  And if they receive too much spam… look out, they might head to the FBI’s “virtual” office.

Therefore you have to understand their way of thinking and visualize where they’re coming from so that you can overcome their inherent objection to handing over their name and email address so that you can invade their personal space online.

If you’re not well-known in your niche, then it probably won’t be enticing enough for you to just say, “Sign up for updates.”

You haven’t proven yourself yet!

The first time you email them that welcome email – it should have a download link or first freebie of some sort in it. Remember first impressions are lasting!

Don’t Let Fear Stop You From List Building [click to continue…]

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researchSuperior research matters for a number of reasons.  As we all know, keyword stuffing to rank on page one of Google and other search engines has had its run. Search engines don’t like that and it’s challenging to get listed on the main pages of search engines.  It takes a little more effort nowadays to make money from a product, service or website – but, it’s more than worth it.

A great way to develop a reputation as the authority in any niche or market is to produce massive amounts of actionable and excellent information which is both easy to digest and pertinent to your market.

Think about it this way ==>  What’s your own experience when searching for answers via the search engines?

Isn’t it frustrating when you land on a website or click on an advertisement, follow a Facebook post or Twitter tweet, only to find yourself on a website with very little and/or poor information? Even if that particular website owner in the future became the premier expert in his or her field, you would still never go back! [click to continue…]

Please feel free to subscribe to my newsletter below and I'll talk to you about business strategies that I recommend and results I've experienced myself that you might not see here on the blog -- when you do the work, you'll see results.
Don't miss your goodies!