Comments on: Are You Selling Lemons?

By: Stephanie

Stephanie — Fri, 07 Aug 2009 18:39:30 +0000

Hi Regina
Love this post! I think that those who are new to the whole “ebook” sales thing over look the importance of “giving” away their knowledge BEFORE trying to charge for it. (hope this makes sense).

By: Stephanie

Stephanie — Tue, 23 Jun 2009 19:14:25 +0000

It is good to make sure there is a money back guarantee on a product before buying. Some products just aren’t what you think they are, and you should be able to get your money back if you are dissatisfied! Of course there are those who will abuse it, but I think it is worth that risk!

By: How To Provide Your Customers With Real Value

How To Provide Your Customers With Real Value — Mon, 22 Jun 2009 19:18:29 +0000

[...] if your report will provide your customer with real value? Regina Baker asks the tough question, “Are You Selling Lemons?” to help you answer that question. She makes some great points which can help you determine if your [...]

By: Angela Green

Angela Green — Wed, 17 Jun 2009 13:57:04 +0000

Regina, What a thought-provoking post! I very rarely pay money for ebooks because I know if I keep searching I’ll find a resource that’s free. Unless, of course, it’s highly recommended by others I know and trust.

By: Amy Hass

Amy Hass — Mon, 15 Jun 2009 00:36:05 +0000

Well put Regina. I like your point of view.

By: Staci Jansma

Staci Jansma — Thu, 11 Jun 2009 22:57:15 +0000

Regina,
I am glad I read this now. I have not purchased many ebooks because I have been unsure what is good and what will help me. I have asked a few people and now realize that if many people say this is a good thing – then I will go for it and not pass up a good thing.

Living and learning as I go.

-Staci

By: Michelle

Michelle — Mon, 01 Jun 2009 18:58:00 +0000

Amen! I have also purchased several ebooks that were worthless or should definitely have been free. It ruins that market for those who are selling ebooks of real value.
I also liked “to provide compelling products and/or services that will take a customer from A to Z without wondering what to do next”. If you build it, they will come:)

By: Patty

Patty — Mon, 01 Jun 2009 18:24:54 +0000

Great post, Regina! There\’s definitely a difference between something that should be for free and things that should not be.

Short tips and such are a great way to offer free reports that you give away in order to establish credibility.

By: Aimee Wilson

Aimee Wilson — Mon, 01 Jun 2009 16:32:35 +0000

Hi Regina,

Your post was timely for me. I purchased several information products – a couple ebooks and one being a hard-copy manual – and I was greatly disappointed.

When you said business owners are “to provide compelling products and/or services that will take a customer from A to Z without wondering what to do next”, you were 100% correct. I was left wondering why someone charged me for their minimalist information product and what do I do next regarding this topic. Like another commentor, I am more caution now and the authors of the products I purchased have lost credibilty with me.

Savor life’s best,
Aimee

By: Bobette Kyle

Bobette Kyle — Mon, 01 Jun 2009 15:33:59 +0000

I agree on paid vs. free material. IMO, free material should help guide readers toward a decision, give clues (ie: tips) on how to approach the problem, and/or provide an overview of the topic. Paid material, on the other hand, should contain a substantial amount of “meat,” with a more in-depth look at a topic and detailed information. Customers should come away knowing EXACTLY how to accomplish their goals.