When it should probably be free?
In the past two weeks, I’ve picked up two lemons… ah-hem, I mean ebooks that really should have been free.
One thing to make me run from a marketer really quick is when they put price tags on things that should be really be free.
Now I’m not saying that everything you do should be free, because that really isn’t always the case. However, when you write something, read over it, if it isn’t something you would buy, then 99.9% of the time, others wouldn’t want to buy it either.
“Our lives improve only when we take chances – and the first and most difficult risk we can take is to be honest with ourselves.” W. Anderson
I think what most people miss is when you’re providing tips, or the “Top 10 Things to….”, in my opinion, it isn’t saleable material. That resource should be something you use to let people know you’re an expert in that target market and you’re available to help them (in details) with each of those 10 things. When you give it away free you’ve just built a list of people who want to hear more of what you have to offer. People begin to trust you because you aren’t ‘holding back’ so when you DO create that powerful ebook, home study guide, ecourse lesson or membership, they’re ready to learn even more from YOU!
As business owners – contrary to popular saying, our first goal isn’t to make money. Our first goal should be to provide compelling products and/or services that will take a customer from A to Z without wondering what to do next.
“Money can cloud judgement at times.” Jimmy D. Brown
Keeping it real!
All the best,
Regina
